What we Do
Serving clients as proactive partners, Walk Up Advocacy equips organizations with big picture playbooks: tailored toolkits of strategy, prioritization, leadership training, and connections to reach your advocacy goals today and tomorrow.
Our STORY
Why We Do This Work
For effective advocacy, you’ve got to think beyond the next home run.
Lasting success only comes from playing the long game.
As lifelong baseball fans, we named our practice Walk Up Advocacy inspired by the tradition of having a “walk-up song.” If you’ve ever been to a game – it’s that exhilarating moment when the batter steps up to the plate, as their walk-up song blasts, bringing the roaring crowd to their feet. To us, that’s exactly what it should feel like when you and your organization go to bat for the issues that matter most.
You should be like that player – confident, prepared, and ready to advocate because you’ve got the right playbook and team behind you.
You’re there not for one at bat, but to play well during every single inning. Because you know that it’s not just about winning this one game, but so many more games to come.
With nearly three decades of combined experience across ADVOCACY, lobbying, and REGULATIONS – we’ve seen and experienced what creates change and what doesn’t.
We’ve learned that the strongest strategies not only handle curveballs, but stay ahead of the curve altogether.
Abby’s seen this in practice as a legal advocacy expert of 15+ years with time spent in key roles such as a valued counsel at the NC Rules Review Commission, head lobbyist for NCAJ (North Carolina Advocates for Justice), and teaching business law at the University of Alabama.
Kim’s developed her perspective as a public policy, government relations, and advocacy expert of 20+ years, serving 15 years as the Director of Government Relations for the NC Bar Association and most recently, as the Executive Director of NCAJ.
Backed by these experiences and our proven track records on major issues, we’ve learned firsthand that having a walk-up song mentality is not only valuable, but essential to the most powerful advocacy possible.
That’s why we teamed up and founded Walk Up Advocacy in 2022: because you deserve experts who think bigger than just giving you lobbying strategy.
You need proactive partners who can help you craft winning strategies to maximize all of your efforts including lobbying, but also your leadership, relationships, and overarching advocacy goals.
Because that’s how you don’t just win one game, but the whole season: you always go in ready for your song. If that’s the energy you and your organization need, we’re ready to play ball.
Abby Hammond & Kim Crouch | Co-Founders
